The official campaign for the Swedish national team in Paralympics Paris 2024. Produced for cinema, outdoor ads, TikTok and articles.
The main sponsors ATG, Jysk and Uniqlo sponsored the production. All 3 films and stills were all shot in the same studio over 3 days. The campaign ran in cinemas nationally. TikTok and native articles in Expressen generated record high engagement.
Produced by: Minnesota Communication, Concept: Johan Lundin, Simon Tonev, Elin Norberg, Director and Cinematographer: Simon Tonev, Gaffer: Alexander Fogelström, BTS: Hanna Lilja,
