ABOUT

Film is an experience hard to describe with words. Being able to laugh and cry within seconds from each other. Feeling goosebumps or that enormous lump in our throats as an emotional moment arises on screen. Storytelling whether that be around a camp fire, through a song, or on the big screen has always been important us. It gives us a glimpse of what it means to be human. I have always been interested in storytelling in one way or the other and started making films when I was 9 years old. As kids, my sister and I would always perform all kinds of shows in our living room. She used to sing and dance while I used to play drums on kettles and kitchen equipment. We still play music together today. Discovering filmmaking truly changed the course of my life and being a film director has become my ultimate dream. To be able to tell stories that can provoke and engage the audience as much as it can make them laugh and cry is what drives me. Meanwhile dreaming and working towards a future of fiction films, I do commercial work. I love to do commercials and portraits of people I admire. I am constantly looking to step out of my comfort zone and continue to grow as a filmmaker. People that inspires me to do so are men like Ennio Morricone and Quentin Tarantino.

My name is Simon Gjerde Tonev. I am half Bulgarian and half Norwegian. I started out working two years for top branding agency Kind Conceptual Branding in Bergen. After two years at Kind, I started working as a film director for Opplett. Over the last three years, I have worked for clients such as Lerøy, Santander Consumer Bank, Cutters, Adams Matkasse, Brann, 7 Fjell, Norwegian Hull Club and more.

MUSIC VIDEOS

I come from a musician family where all of us either sing or play multiple instruments. I have played drums since I was very young. Combining music and visuals for storytelling into a 3 minute music video can be more efficient and impactful than many feature films. It is a lovely format for experimenting with new techniques and storytelling.

MUSIC VIDEOS

I come from a musician family where all of us either sing or play multiple instruments. I have played drums since I was very young. Combining music and visuals for storytelling into a 3 minute music video can be more efficient and impactful than many feature films. It is a lovely format for experimenting with new techniques and storytelling.

DOCUMENTARY

I believe that by traveling, talking to people I usually do not have access to and engage in their stories will broaden my perspective. The more I see, the more I have to say as a director. Being able to tell untold, hidden stories from all over the world is something I truly am passionate about.

DOCUMENTARY

I believe that by traveling, talking to people I usually do not have access to and engage in their stories will broaden my perspective. The more I see, the more I have to say as a director. Being able to tell untold, hidden stories from all over the world is something I truly am passionate about.

COMMERCIALS

Coming from a conceptual branding background with a philosophy that a brand is more than a logo and set of colors gave me the perspective that commercials are much more than selling a product, it is about sparking emotions for a brand's story and concept.

COMMERCIALS

Coming from a conceptual branding background with a philosophy that a brand is more than a logo and set of colors gave me the perspective that commercials are much more than selling a product, it is about sparking emotions for a brand's story and concept.

FICTION

This is where it started and this is where I am headed. I started shooting action films when I was 9 years old and that was when I discovered directing. I want to create films that makes people want to sit through the credits in tears or in silence to let the impression sink in. Not with a goal to be original, but with a goal to tell a story with a positive ripple effect. A film that did that for me? Cinema Paradiso.

FICTION

This is where it started and this is where I am headed. I started shooting action films when I was 9 years old and that was when I discovered directing. I want to create films that makes people want to sit through the credits in tears or in silence to let the impression sink in. Not with a goal to be original, but with a goal to tell a story with a positive ripple effect. A film that did that for me? Cinema Paradiso.

hello@simontonev.com