I’m Simon Tonev, a director and cinematographer based in Stockholm. My work moves between commercials, corporate films, documentaries and fiction

I grew up on a small island on the Norwegian west coast, by fjords on one side and the open ocean on the other. Where most people either fish or weld, and where filmmaking meant learning every role myself. That curiosity still drives me: to understand not only how an image looks, but how rhythm, sound, and story create emotion altogether.
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For me, film is about presence. It’s the laugh that breaks through the tears, the silence that says more than dialogue, the atmosphere that lingers when the screen fades to black.

Whether collaborating with agencies or guiding clients directly from concept to delivery, I aim for the same result: films that feel raw, human, and true.