I’m Simon Tonev, a director and director of photography based in Stockholm. My work moves between commercials, corporate films, documentaries and fiction — projects that demand both precision and atmosphere.

I grew up on a small island on the Norwegian west coast, where filmmaking meant learning every role myself. That curiosity still drives me: to understand not only how an image looks, but how rhythm, sound, and story create emotion together.
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For me, film is about presence. It’s the laugh that breaks through tears, the silence that says more than dialogue, the atmosphere that lingers when the screen fades to black.

Whether collaborating with agencies or guiding clients directly from concept to delivery, I aim for the same result: films that feel cinematic, human, and true.