Babord

Kind developed the new brand and communication strategy for the merger between the three maritime veterans, Torbas, Seaprime Group and Lyng Group. The merger forms an unwavering rock of a company, gathered under the new brand name, Babord. This concept of yin and yang is recognised the world over. In traditional Norwegian culture, this duality is captured in the relationship between the celebrated seafaring hero and the unsung loved one who remains at home. The forces that pull these two apart and then bring them together again, the tides of life and love, underpin the Babord way of thinking.